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| The Wild Unknown Tarot Deck: Good Karma Sale |
I am a big fan of Kim Kranz and all that she does over at The Wild Unknown. I have the most beautiful musical prism that she handmade some years back and of course her beautiful Tarot cards. But not only is Kim a wonderfully creative lady, she is also a kind hearted business woman with the perfect mixture of admirable ethics, ideas and drive to push them forward.
Her latest idea is the most wonderful movement.... The Good Karma Sale.... I am useless at Paraphrasing so it is over to Kim to explain....
The holidays are approaching. The frenzy of expectations around Black Friday / Small Business Saturday / Cyber Monday will soon again have us spinning. Year after year its a weekend that’s left me feeling disconnected and conflicted. Sure... more sales... but in the end its an unfulfilling version of what the holidays are "all about".
Last year we here at The Wild Unknown came up with a solution that went over crazy-ridiculously well (from a sales point of view) and also felt truly awesome in the midst of holiday consumption. We offered a site-wide discount to our customers, and let them know that a percentage of our total sales were being donated to a non-profit cause. We called it a “GOOD KARMA SALE" and it went better than any sale we've run. So this year I’m challenging you to join in. The bigger this movement gets, the more amazing the impact. Imagine it for a moment…
xoxo
Kim Krans of The Wild Unknown
Kim Krans of The Wild Unknown
-------------------WHAT IS A GOOD KARMA SALE?-------------------
A GOOD KARMA SALE IS A CHANCE FOR BIZ OWNERS BIG AND SMALL TO CONSCIOUSLY REDEFINE OUR RELATIONSHIP TO THE HOLIDAYS. TOGETHER, WE’RE RECLAIMING THE LANGUAGE AND PURPOSE AROUND-------------------HOW TO RUN A GOOD KARMA SALE-------------------
1. Call it a GOOD KARMA SALE! Stop using the language "2. Choose a non-profit or charitable organization to give back to.
3. Run any promotion you were planning for the post-Thanksgiving weekend (20% off, buy one get one free, free shipping, maybe nothing at all… this part is up to you.)
4. Commit to donating 5-10% of your total gross sales to the non-profit of your choice (NOT adjusted sales after expenses! Keep it simple, clean, and easy to calculate!)
5. Once your GOOD KARMA SALE is over, donate the proceeds within a week (on or before December 7th). This keeps the momentum going and the gesture swift and clean.
The great news is that some of my favourite shops are taking part including, Bona Drag, Pamela Love, Mara Hoffman, Marble and Milkweed, and IvyIvyIvy.... To see the full, ever increasing list of shops and stores Head over to The Wild Unknown
2 comments:
Thanks for sharing!!! Definitely participating, and looking forward to actually feeling good about the holiday sales frenzy.
I love this concept! I think nz ought to look into it! Have bought hello sacred world for many children (andd their grateful parents)
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