Sunday, 22 November 2015

Shop: An Interview with Dean and Jeska from The Future Kept...

The Future Kept: An Independent UK based Online Shop

I first discovered The Future Kept via Pinterest. It was the Pink Honey Comb House of Rym Blanket in the above picture that first caught my eye, and after heading over to their site and bagging myself one I have become a huge fan, and thought it was time I shared!!

.... so Moon to Moon caught up with husband and wife duo Dean and Jeska to find out a little more about The Future Kept

What inspired you to open the Future Kept?
For a long time both of us had noticed significant changes in the way that we lived, the items we chose for our home and for every day life, and just felt a strong connection of wanting to do something together that reflected that, and something that was a combination of both of our creative pursuits and combining all the things that we both enjoy.  The Future Kept is part of this journey for us both, our online store with a focus to lead and inspire people to think a little more carefully about the items they have in their lives. By working with talented and independent creatives who create products grounded in meanings and story, we aim to promote the ethos of Buy Less, Buy Better, to connect and form relationships with like-minded folk, and create something which can have a positive impact on how people live, and the environment.

Dean's Choice: Mountain Coffee Mug
What would you say is the style /vibe of the shop?
Ha, that is a tough one! We don’t really fit into one particular aesthetic or style/taste. It is a combination of what we both like, so not overly masculine or feminine, it is more about the individual pieces than too much of a definitive style. We are both always drawn to items that are both useful and beautiful, with timeless qualities or a strong provenance, pieces that are outside of fashions or trends. A lot of the style is influenced by a sort of criteria we have when brining anything new to the store, who makes it, how is it made, where is it made, what does it support. I suppose if you had to call it anything, we have a slightly bohemian/rescued/wabi-sabi/timeless vibe!
The Future Kept: Pop-up shop in West Elm UK

What was the inspiration behind the name?

We wanted something that initially summed up how we feel about how we personally lived, something that was more than just a shop, online store, buying & selling, the name definitely evolved as we worked on one, but The Future Kept just felt right, plus all the domains and social channels were available, which as an online store is of a huge importance. It also had to have a somewhat timeless feel and sound to it, with that being part of the ethos of the store, something that wasn’t particularly strong or to ‘on trend’ wouldn’t have quite sat right with either of us. We still can’t remember which one of us actually came up with it in the end! But I do know that Jeska definitely had the final say and wasn’t budging on the name while I procrastinated for way too long!

What are your 5 Favorite products from the shop?

This is hard, because we basically love everything in the store! :)

British Made Oak Pocket knife

- Dean -
Waxed Canvas Backpack -
English Oak Pocket Knife -
Letterpress Print -
Roam Camera Bag -
Mountain Coffee Mug -

Jeska's Choice: Indigo Remnant Quilt

- Jeska -
Chai Soap -
Liha Beauty Oil -
Indigo Remnant Quilt -
Forest Goddess Print -
Beacon Lambswool Shawl -

Jeska's Choice: Liha Beauty oil

What next for the future kept? Bricks and Mortar shop?

It is hard to say! We would love a space of our own where we could create something that was a bit more community and creatively driven than a normal shop. Being able to pursue the shop full time is something we would definitely love to do (we both work freelance as well still at the moment!) We are looking at doing some more pop-ups next year around the country so that we can travel more and meet more of the people we have been meeting online and through the store, maybe something a little longer than a few days, who knows! Mainly we are just so thankful for the way this first year has gone and the overwhelming feedback and support that really does keep us going every day

If you had the choice of traveling back in time to shop for furnishings for your home what decade would you choose?

Ahhhhh, another tough one! turn of the century late 1800’s for its utilitarian, well worn honestly crafted - frontier cabin style or the 1950’s for a full mid century minimal Danish blowout! One place we have visited and wouldn’t need to travel in time to that kind of sums up our ideal style is Christiania in Copenhagen, the recycled resourcefulness and sheer beauty of that whole area and the houses is completely magical.

Thank You so much to Dean and Jeska for taking time out to talk to Moon to Moon.  The Future Kept can also be found on Instagram, Pinterest, facebook and twitter

xx Gabi


Milk No Sugar said...

What a beautiful shop. So glad you are featuring more shops Gab

moonpoppy said...

I would love to try that Liha oil,I love the smell of tuberose :)